£16,640
Average salary at age 20
£33,800
Average Salary
36
Average hours per week
Description
Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.Main Tasks
- Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements;
- Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs;
- Collates and interprets findings of market research and presents results to clients;
- Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments;
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
Qualifications
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.What Marketing associate professionals studied in higher education
| Occupation | Percentage Value |
|---|---|
| (L7) Human & social geography | 1 |
| (G1) Mathematics | 1 |
| (W2) Design studies | 4 |
| (L3) Sociology | 2 |
| (C1) Biology | 1 |
| (F1) Chemistry | 1 |
| (C8) Psychology | 4 |
| (W1) Fine art | 1 |
| (V3) History by topic | 1 |
| (W3) Music | 1 |
| (F8) Physical geographical sciences | 1 |
| (W8) Imaginative writing | 1 |
| (W6) Cinematics & photography | 1 |
| (Q3) English studies | 7 |
| (L2) Politics | 3 |
| (R4) Spanish studies | 1 |
| (R1) French studies | 1 |
| (N5) Marketing | 16 |
| (W4) Drama | 1 |
| (M1) Law by area | 1 |
| (M2) Law by topic | 1 |
| (N8) Hospitality, leisure, sport, tourism & transport | 3 |
| (P2) Publicity studies | 1 |
| (P5) Journalism | 3 |
| (V5) Philosophy | 1 |
| (L1) Economics | 2 |
| (N1) Business studies | 11 |
| (C6) Sport & exercise science | 1 |
| (P3) Media studies | 5 |
| (N2) Management studies | 6 |
| (V1) History by period | 3 |
| (L6) Anthropology | 1 |
| (I1) Computer science | 1 |
UK Prospects
134800
Workforce Size
2.85%
Predicted growth 2024 - 2027
21063
Predicted Replacement 2024 - 2027
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